BROOKINGS (10-16-26) — The South Dakota Art Museum’s Yule Market returns Saturday, Oct. 24, and runs through Jan. 9, 2027, offering a festive shopping experience featuring handcrafted gifts from local and regional artists and artisans.
Opening on South Dakota State University’s Hobo Day, the market welcomes alumni, visitors and the Brookings community to kick off the holiday shopping season while exploring the museum. Continuing through early January, the Yule Market offers opportunities to discover one-of-a-kind gifts while supporting artists and makers.
“I’m most excited to welcome visitors back to the Yule Market and see them discover new artists, revisit favorite vendors from last year and find gifts they wouldn’t come across anywhere else in the area,” said Abby Gebro, retail and visitor services coordinator at the South Dakota Art Museum. “There’s something special about connecting people through art, thoughtful gift-giving and just the joy of the holiday season.”
Located inside the South Dakota Art Museum Shop, this year’s market features new vendors alongside returning favorites, staff favorites, wish lists for loved ones, free gift wrapping on select days and a cozy reading corner. Shoppers can also enjoy extended hours on Thursdays in November and December, when the museum shop will remain open until 7 p.m.
Throughout the season, the museum will host special events and shopping promotions, including:
- Nov. 14, 10 a.m.-1 p.m. – Hygge Day: Meet the Ice Sisters and enjoy a festive and cozy day at the museum.
- Nov. 19-22 – Gifting for Good: Enjoy 10% off storewide, with museum members receiving 20% off.
- Dec. 5, 10 a.m.-1 p.m. – Visit Santa: Bring the family to meet Santa at the Yule Market.
- Dec. 8, 5-7:30 p.m. – Sip & Shop: Enjoy an evening of holiday shopping at the museum.
Museum members receive a 10% discount on purchases throughout the year, with additional savings during the Gifting for Good promotion.
The Yule Market is open during regular museum hours, with extended Thursday evening shopping in November and December. Admission and parking are free, and visitors are encouraged to explore the museum’s galleries while enjoying the holiday market.
About the South Dakota Art Museum
The South Dakota Art Museum inspires creativity, connects people and enriches lives through art. Located at South Dakota State University at 1036 Medary Ave., Brookings, the museum serves the people and communities of South Dakota and its visitors as the state’s premier visual arts resource. Museum admission and parking are free. For more information, visit SouthDakotaArtMuseum.com or call 605-688-5423.
About South Dakota State University
Founded in 1881, South Dakota State University is the state’s Morrill Act land-grant institution as well as its largest, most comprehensive school of higher education. SDSU confers degrees from seven different colleges representing more than 230 majors, minors and specializations. The institution also offers 39 master’s degree programs, 17 Ph.D. and two professional programs.
The work of the university is carried out on a residential campus in Brookings, at sites in Sioux Falls, Pierre and Rapid City, and through Extension offices and Agricultural Experiment Station research sites across the state. SDSU’s research expenditures for the 2025 fiscal year were more than $94 million. SDSU has a Doctoral University: High Research Activity designation on The Carnegie Classification of Institutions of Higher Education.
For more information: SDSU News • www.sdstate.edu
— From SDSU University Marketing and Communications
